MOCKCOVER_PadCrop_2021 Green Industry Benchmark Report

2021 Green Industry Benchmark Report




It was a good year for green industry businesses


Despite a challenging economy, revenue growth was robust in 2020

57% of respondents experienced revenue growth in 2020. Profitability results were mixed but profits increased for the top bracket.

Businesses continue to expand their offerings

Once relatively niche services, 28% of green industry businesses now offer landscape lighting as a service and 13% offer holiday lighting.

Businesses are having an easier time finding employees

After many years of being by far the biggest problem facing green industry businesses, there are signs that the labor shortage is lifting.

But not everything is great.


Expectations for 2021 are mixed

45% of all respondents expect the economy to get worse this year, up from just 10% a year ago.
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Yet businesses expect to grow

66% of green industry businesses are expecting to grow in 2021 and 23% are planning on expanding.

And costs are forcing price increases.

It's getting more expensive to do business and 74% of respondents are raising prices.

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